Nike Pro Combat is the feature product in “Alter Ego, a television commercial featuring Minnesota Vikings running back Adrian Peterson. The spot, directed by David Fincher, will begin airing during Thursday nights nationally televised (NBC) NFL season opening clash matching the Tennessee Titans against the host Pittsburgh Steelers. The ad will run through several weeks on major networks and cable channels including ESPN, ABC, Fox, NBC, NFL Network, MTV and BET.
Petersons dynamic talents and powerful on-field persona are portrayed in “Alter Ego, but its the image of last seasons NFLs rushing leader sitting on front of his locker at games end that provide the title for the ad. A 3-D overlay treatment of the distinctive Nike Pro Combat deflex pattern on Petersons skin is symbolic of an implied transformational experience for athletes who wear the product, and creates a visually compelling closing to the ad.
Nike Pro Combat is a lightweight, breathable padded protective base layer ergonomically designed to provide sport-specific protection to athletes without restricting flexibility. Introduced in competition at the end of the 08-09 college football season by a number of teams competing in Bowl games, Nike Pro Combat is currently available at retail.
Published: September 2009
Advertiser: Nike
Brand name: Nike Pro Combat
Agency: Wieden + Kennedy, Portland
Country: USA
Credits:
Agency: Wieden + Kennedy, Portland
Creative Director: Jeff Williams
Creative Director: Alberto Ponte
Art Director: James Moslander
Producer: Jeff Selis
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Anonymous Content
Director: David Fincher
Executive Producer: Jeff Baron
Line Producer: Emma Wilcockson
Director of Photography: Emmanuel Lubezki
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Kim Colen
Post Executive Producer: Carol Lynn Weaver
VFX Company: Hydraulx
VFX Supervisor: Ed Chapman
Music Company: Soundtree
Sound Designer: Ren Klyce
Sound Design Company: Mit Out Sound
Sound Design Producer: Misa Kageyama
Mix Company: Lime
Mixer: Sam Casas
